White Rock Associates was established based on a simple notion:

Running a competitive business is complex enough without having to listen to advice from people who make money from making complexity even more complicated.

If you want to be actionable, you will need the courage to simplify things. Benefit from working with consultants who have the experience and confidence to uncomplicate things for you. 

That’s why we’re here. If there’s a simpler way of understanding the determinants of your company’s revenue generation, we’ll find it!